Just an online presence is not enough to succeed in business. You have to reach out to the masses by connecting with them socially. Today a successful business not only requires a strong web presence, it needs to gain exposure through social linking. Linking to twitter, facebook, linkedin, or yelp, creating mobile apps, blogging, and selling goods and services online are just a few ways to accomplish this.
The aspect of social linking creates a "word-of-mouth" effect whereas one person "Likes" your product, then all of their friends will know about it. If their friends "Like" your products and their friends "Like" your products, thus the "domino" effect. Before you know it, dozens, hundreds, even thousands will be aware of your company.
Today people connect via their ipads, smart phones, home and office computers to do their banking, pay bills, get the news, traffic & weather, and they look for companies who sell their products and services online. This is why businesses need to be accessible on all types of devices.
Companies small and large should embrace the technology, and become a part of it. Learn to communicate with those who already subscribe. After all, these people are your current and future potential customers.
Saturday, March 10, 2012
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