The mistakes most businesses make with their websites

I have in recent months talked with numerous businesses who have yet to be educated to the fact that a quality site is more important than ever in today's world, especially in this economy.

Many of them are satisfied to put just anything up on the web and call it good. They think they've done their part, then they ignore it. They treat it like an ad in the yellow pages. They wait for someone to thumb through the pages till they find it. Then they wait for the phone to ring. All the while, their competition is kicking their butts all the way to the bank.

Most often the site was done by a friend of a friend, brother, or other family member with little experience, a couple of Wysiwyg applications, yet absolutely no clue about what the web is all about, or any idea of how to effectively market a business, their products , or services.

What a foolish waste of effort, time and in some cases money. This kind of mentality can have a very negative effect on a companies brand recognition, ultimately costing them business.

All too often I see companies who are like a diamond in the rough who could be doing 10 times the business if they would only pull their heads out of the sand.

The right approach could even save a business money.