I have in recent months talked with numerous businesses who have yet to be educated to the fact that a quality site is more important than ever in today's world, especially in this economy.
Many of them are satisfied to put just anything up on the web and call it good. They think they've done their part, then they ignore it. They treat it like an ad in the yellow pages. They wait for someone to thumb through the pages till they find it. Then they wait for the phone to ring. All the while, their competition is kicking their butts all the way to the bank.
Most often the site was done by a friend of a friend, brother, or other family member with little experience, a couple of Wysiwyg applications, yet absolutely no clue about what the web is all about, or any idea of how to effectively market a business, their products , or services.
What a foolish waste of effort, time and in some cases money. This kind of mentality can have a very negative effect on a companies brand recognition, ultimately costing them business.
All too often I see companies who are like a diamond in the rough who could be doing 10 times the business if they would only pull their heads out of the sand.
The right approach could even save a business money.
Sunday, October 25, 2009
Friday, September 25, 2009
Marketing & Advertising during a recession
The first thing usually eliminated by many businesses in times of a recession is their advertising. This is absolutely the last thing any company should do.
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
- Derby Brown.
This is a great quote. I see so many companies falter, remain stagnant, or fail because they think that their products or services are strong enough to carry them through. The result becomes obvious, and often too late. They become "immune to business".
There's an old saying; "Out of sight, out of mind". When a company curtails it's advertising, it is playing into the hands of the competition. Companies that stay aggressive, usually find more cost-effective methods to achieve the same results.
During a recession marketing costs become cheaper, and what's most important, there's less competition. It has been proven time after time that companies who continue with their marketing and advertising budgets have even shown moderate growth during such times.
The smart approach in tough times might be to scale back, but not so much as to eliminate your visibility. Re-evaluate your marketing plan and see what works and what doesn't. Most importantly, stay visible and be consistent. With the technologies available today, there are so many opportunities, most companies have barely scratched the surface.
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
- Derby Brown.
This is a great quote. I see so many companies falter, remain stagnant, or fail because they think that their products or services are strong enough to carry them through. The result becomes obvious, and often too late. They become "immune to business".
There's an old saying; "Out of sight, out of mind". When a company curtails it's advertising, it is playing into the hands of the competition. Companies that stay aggressive, usually find more cost-effective methods to achieve the same results.
During a recession marketing costs become cheaper, and what's most important, there's less competition. It has been proven time after time that companies who continue with their marketing and advertising budgets have even shown moderate growth during such times.
The smart approach in tough times might be to scale back, but not so much as to eliminate your visibility. Re-evaluate your marketing plan and see what works and what doesn't. Most importantly, stay visible and be consistent. With the technologies available today, there are so many opportunities, most companies have barely scratched the surface.
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