tag:blogger.com,1999:blog-59136285352868918142011-11-27T16:35:51.162-08:00Chris Bockhttp://www.blogger.com/profile/02580639851253891040noreply@blogger.comBlogger41100tag:blogger.com,1999:blog-5913628535286891814.post-45936608373040545782010-02-07T10:20:00.000-08:002010-02-07T10:38:32.276-08:00

Branding is more than just a logo design, it's an identity (Brand Identity). It's the who, what, where, when, and why of any business. Branding is the image a company portrays to the consumer or company it would like to potentially do business with. Brand Identity stems from the logo you design right on through to the marketing programs you implement, the collateral materials you develop, and

Chris Bockhttp://www.blogger.com/profile/02580639851253891040noreply@blogger.com0tag:blogger.com,1999:blog-5913628535286891814.post-27632551227241002042010-01-17T08:59:00.000-08:002010-01-17T09:17:57.440-08:00

Business is not just brick & mortar any moreWhile the web has created new opportunities for business, it has created issues for companies who have always and "still" do business the old way.For many years a "good old" yellow pages ad, newspapers, or TV & radio was good enough to get your message to the consumer. Not so in today's world. And yet there are those who still resist the

Chris Bockhttp://www.blogger.com/profile/02580639851253891040noreply@blogger.com0tag:blogger.com,1999:blog-5913628535286891814.post-84922117835974573442009-10-25T10:02:00.000-07:002009-10-25T10:49:20.829-07:00

I have in recent months talked with numerous businesses who have yet to be educated to the fact that a quality site is more important than ever in today's world, especially in this economy. Many of them are satisfied to put just anything up on the web and call it good. They think they've done their part, then they ignore it. They treat it like an ad in the yellow pages. They wait for someone to

Chris Bockhttp://www.blogger.com/profile/02580639851253891040noreply@blogger.com0tag:blogger.com,1999:blog-5913628535286891814.post-33061423269431509922009-09-25T20:19:00.000-07:002009-09-26T16:41:03.761-07:00

The first thing usually eliminated by many businesses in times of a recession is their advertising. This is absolutely the last thing any company should do."The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business." - Derby Brown.This is a great quote. I see so many companies falter, remain stagnant, or fail because they think

Chris Bockhttp://www.blogger.com/profile/02580639851253891040noreply@blogger.com0